Homeowners get an estimate in seconds
A lead enters their address, answers a few questions, and sees a roof estimate built from your pricing — not a generic national average. You get a new job card with everything they filled out.
Instant roof estimate software
Give homeowners an instant roof estimate. Collect the lead.
Offer an online estimate built from your real pricing so homeowners get an answer in seconds — and you get a qualified job card instead of a cold form submission.
Why instant estimates matter in 2026
Google now shows an “Online estimates” button in local search results, so roofers who let homeowners get a price immediately appear more action-ready in search. An instant estimator turns that expectation into website traffic and qualified leads.
How it works
Estimate to lead to proposal in one flow.
The estimator is part of the RoofHQ workflow, not a separate widget you manage outside your business tools.
Works from your phone, on the job
The estimator renders on any device, so you can qualify leads and move faster while you are out running jobs.
Share it anywhere
Put the link on your website, email signature, flyers, yard signs, or a QR code. Use it in ads or on social — every submission lands on your job board.
Leads flow straight into your workflow
Each estimate creates a job card with contact info, roof size, and timeline, ready to turn into a good-better-best proposal and a Stripe deposit.
Your pricing drives the estimate
No third-party marketplace, no guessing.
The estimator lives on your website with your branding, your price ranges, and your services. Homeowners never leave your site to get a number, and the lead lands in your RoofHQ job board ready to work.
- Silver is $149/month and includes 100 preliminary estimates per month.
- Gold is $249/month and includes 500 per month.
- Both start with a 7-day free trial — no credit card required.
- Estimator submissions are separate from your measurement allowance.
Where it flows next
01
Homeowner submits an instant estimate from your link or website.
02
A qualified job card arrives with contact info, timeline, and roof size.
03
Run a preliminary satellite takeoff and send a good-better-best proposal.
04
Collect the deposit by card the moment the homeowner signs.
Questions contractors ask
Instant estimate FAQ
How is an instant estimate different from a quote?
An instant estimate is a preliminary range for homeowners based on your pricing and their answers — it qualifies a lead and can be converted into a formal proposal. RoofHQ estimates are planning tools, not certified field measurements or binding bids.
Does the estimator use my real pricing?
Yes. You set the price ranges, building types, materials, timelines, and financing details in your company settings. RoofHQ applies those numbers, so the estimate reflects how your business actually prices work.
Can I embed it on my own website?
Yes. RoofHQ provides a shareable link and an embed code, so you can place the estimator directly on your roofing company website and capture leads there without redirecting homeowners to a third-party marketplace.
Do instant estimates count against my measurement allowance?
No. Silver includes 100 preliminary satellite estimates per month and Gold includes 500, which cover the aerial takeoffs you run for pricing. Immediate estimator submissions and job cards are separate and not deducted.
Your first estimate link is free.
Start the 7-day trial, set up your pricing, and publish your estimator link this week. No credit card required.