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Roofr alternative
Both tools get you from estimate to signed proposal. RoofHQ bundles aerial estimating, three-tier proposals, signatures, and deposits into one flat monthly price. Roofr is a broader roofing CRM that bills measurement reports separately — which most small crews never fully use.
RoofHQ's instant aerial output is a preliminary estimating aid, not a certified field measurement. Roofr's paid reports include more detailed geometry and edge measurements. A contractor should verify either source against the property and job requirements before bidding or ordering materials.
At a glance
This is not a checkbox contest. The products overlap in estimating and proposals, but they solve different-sized operating problems.
Choose based on workflow depth: focused sales execution with RoofHQ, or a wider operating system with Roofr.
Solo roofers and small teams that want a focused estimate-to-deposit workflow.
Roofing companies that want a broader CRM spanning sales, production, ordering, invoicing, and reporting.
Roofr has a free entry plan. Compare the specific workflow and usage you need instead of comparing subscription prices alone.
Silver is $149/month and Gold is $249/month. Annual billing is $1,428 or $2,388 per year. Both start with a 7-day trial without a credit card.
Starter is $0/month, Essentials is $249/month, and Scale is $349/month. Roof measurement reports are charged separately per report.
These outputs are not equivalent: RoofHQ is for fast preliminary estimating, while Roofr sells more detailed measurement reports with roof geometry and edge lengths.
Instant preliminary aerial takeoffs where supported by available Google data: 100 per month on Silver and 500 on Gold. Field verification is still required.
Detailed Roofr Reports are $19 each on Starter or $13 each on paid plans, with 24-hour Starter delivery and delivery in as little as 2 hours on paid plans. DIY reports are also available.
RoofHQ keeps lead capture close to its core workflow. Roofr gives it a place inside a larger CRM suite.
A shareable public estimate form feeds supported addresses into the estimate and proposal workflow.
Instant Estimator captures homeowner details and gives price ranges; Roofr lists it as an optional add-on to its base plans.
Both support digital selling. Roofr offers broader proposal customization; RoofHQ emphasizes a guided three-tier close.
Branded good-better-best proposals, optional add-ons, e-signatures, margin protection, and deposit checkout.
Custom multi-option proposals, reusable templates, annotated images, e-signatures, tracking, and change orders.
Roofr is the stronger fit when production and company-wide CRM depth matter. RoofHQ is intentionally lighter.
A focused job pipeline with estimate, proposal, signature, deposit, and follow-up status in one flow.
Job boards, automations, customer communications, crew management, permissions, performance reporting, invoicing, and job costing, depending on plan.
Choose Roofr if distributor ordering and accounting integrations are requirements. Choose RoofHQ if manual cost control is enough.
Editable material catalogs and manifests using contractor-maintained costs. Direct supplier ordering and QuickBooks integration are not advertised in RoofHQ's public plans.
Direct ABC Supply, SRS, and QXO pricing and material ordering, plus integrations including CompanyCam and QuickBooks on eligible plans.
RoofHQ centers the initial deposit. Roofr is better suited to a broader invoice-to-payment workflow.
Stripe-powered deposit and payment links can move a signed job forward automatically.
Invoices, credit-card payments, and ACH payments are available on Essentials and Scale.
The cost difference
Roofr charges a base plan and then bills each measurement report separately. RoofHQ puts the estimates you actually use in a small business inside one flat subscription.
A solo roofer pricing 25 jobs per month on a paid plan, at Roofr's paid-report price. RoofHQ Silver costs $149/month and includes up to 100 preliminary aerial estimates in that flat price. Roofr Essentials costs $249/month and bills measurement reports separately at $13 each. Figures are Roofr's published US list prices as of 23/09/2026 and RoofHQ's published pricing. Confirm current terms with each provider before buying.
You want a compact sales workflow and are comfortable keeping production, accounting, or distributor ordering elsewhere.
You want more of your roofing operation inside one platform and need the deeper workflows that come with it.
RoofHQ prioritizes an immediate preliminary starting point when supported aerial data is available. Roofr prioritizes a detailed report delivered on a defined turnaround, with DIY measurement options when a contractor wants to draw the roof.
RoofHQ keeps pricing centered on Good, Better, and Best tiers with margin protection and a calculated deposit. Roofr offers more proposal customization, reusable templates, annotated photos, document tracking, and change orders.
RoofHQ ends its core journey around the signed proposal, payment, and job status. Roofr extends deeper into production with supplier orders, work orders, crews, invoices, job costing, permissions, and performance reporting.
Switching checklist
Roofr says it will help customers export their data after cancellation. Confirm the export format and retention you need directly with Roofr, then keep copies of the records required for your business and legal obligations.
Questions contractors ask
Not exactly. Both help roofing contractors estimate, propose, sign, and collect payments. Roofr is a broader roofing CRM with production, supplier-ordering, invoicing, and reporting tools. RoofHQ is a narrower estimate-to-deposit workflow for small teams.
No. RoofHQ uses available aerial data to create a preliminary takeoff for estimating and requires contractor field verification. Roofr sells detailed reports that include roof geometry and edge measurements. Use the output that matches the accuracy and documentation your job requires.
For solo roofers and small teams pricing a steady stream of jobs, it is. RoofHQ starts at $149 per month and includes up to 100 preliminary aerial estimates in that flat price. Roofr starts at $0 for its Starter CRM, but its paid plans run $249–349/month and measurement reports are billed separately at $13 each. A solo roofer pricing 25 jobs a month pays about $574/month for Roofr Essentials plus paid reports versus $149 flat on RoofHQ Silver. Bigger teams that need Roofr's report depth, supplier ordering, or invoicing should total both products across their actual workflows.
Export the customer and job information you need to retain, download signed documents and reports, and list your current catalog items, labor rates, templates, and automations. RoofHQ pricing rules, proposal branding, and material costs need to be configured for your business.
Research notes
Last reviewed September 23, 2026
Roofr details come from Roofr's public pricing, product, proposal, and FAQ pages. RoofHQ details come from RoofHQ's public pricing and product behavior. Prices are in USD and may change.
Current base-plan prices, report prices, add-ons, and plan features
CRM, measurement, proposal, material-ordering, invoice, and payment capabilities
Multi-option proposals, supplier pricing, signatures, and change orders
Free-plan limits, report timing, supplier integrations, and onboarding
Roofr is a trademark of its respective owner. RoofHQ is not affiliated with or endorsed by Roofr. Features and prices can change; confirm current terms with each provider before buying.
Start with seven days of full access. No credit card is required, and you can validate your pricing on a real supported property before choosing a plan.